Restaurant: The Clean Plate Club
No business understands the importance of "keeping their customers
coming back for more" than a restaurant.
The Clean Plate Club, a restaurant chain in the Chicago Suburbs has utilized
E-Mail Logic
to provide retention marketing campaigns to its customers since 2002.
Scott Anderson, Director of Marketing, looks back: "We had
a need to communicate more effectively with our customer base. We have (now) six restaurants
and each has a loyal, unique, following. Email allows us to segment our lists and target our
message so that each restaurant speaks to its own following. Not only are we marketing more
effectively, we no longer waste money on print advertising that historically, we found to be
ineffective and not very appealing."
Additionally, the viral marketing component of email marketing
has benefited The Clean Plate Club as well. Their customers not only appreciate the emails,
but the ongoing interactions have reinforced relationship with their customers and many have
forwarded emails to others who ultimately become new customers.
"E- Mail Logic brought us up to speed on
how to use the service so putting together the emails is very easy. They are also very good
at coming up with ideas and working quickly when we need help."
See emails
for The Clean Plate Club
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