Web Retailer: Hartford York
The need for Hartford York, the largest Internet hat retailer,
was simple. They were looking for a resource to take charge of their email
marketing campaigns.
E-Mail Logic was hired in the fall of 2004 to help Hartford York
use email marketing to transition their print catalogue business to the web.
While Hartford York still mails out a catalogue it is seeing more of its sales
coming from the internet. The process of transitioning its customers from the
catalogue to the web has been greatly enhanced by email.
Emails designed for Hartford York have a strong call
to action directing the customer to the shopping cart page on the items
featured in the email. Within a few clicks the customer can make a purchase
and finish the transaction.
The results have been higher sales: "The business
we did directly accountable to email marketing for 2006 was about
ten times our investment with E-Mail Logic"
according to Steve Singer from Hartford York."
E-Mail Logic brought us state of the art technology, the
industry's best email delivery, great design and the know-how and ability
to get it all done. In addition, their prices are eminently low."
See emails for Hartford York.
|
