Brick & Mortar Retailer: Lansky Brothers

As a buyer Julie Lansky of Lansky Brothers is always looking for fresh merchandise for her store. She also saw the need to push the envelope for marketing as well. With the commitment to a younger customer in the Lansky 126 shop, she saw email marketing as the communication vehicle. Lansky 126 customers tend to move more often. Traditional methods such as postcards were becoming less effective. Postcards might get forwarded to new addresses and by the time the postcard reaches a customer, the message may no longer be valid.

Email marketing is the major focus of Lansky’s advertising. "Unlike radio, television, newspaper and other forms of marketing that has a shotgun approach and we aren't sure who is exactly getting it – email is directed to our customers who want to get it when we want them to, at a fraction of the cost".

"In today's market your customer is a lot smarter than they used to be – they know about the product. The consumer is always on the internet researching so you might as well have your name out their too. Email triggers you to keep your store brand out there along with the products you carry in the store".

Lansky's has successfully used email campaigns to brand and promote their four unique Memphis locations: Lansky126, Lucky Duck, Clothier to the King, and Lansky at the Peabody. In addition to increased traffic to their online shopping carts traffic has increased to their brick and mortar locations as well.

See emails for Lansky Brothers.

Web Retailer: Hartford York

The need for Hartford York, the largest Internet hat retailer, was simple. They were looking for a resource to take charge of their email marketing campaigns.

E-Mail Logic was hired in the fall of 2004 to help Hartford York use email marketing to transition their print catalogue business to the web. While Hartford York still mails out a catalogue it is seeing more of its sales coming from the internet. The process of transitioning its customers from the catalogue to the web has been greatly enhanced by email.

Emails designed for Hartford York have a strong call to action directing the customer to the shopping cart page on the items featured in the email. Within a few clicks the customer can make a purchase and finish the transaction.

The results have been higher sales: "The business we did directly accountable to email marketing for 2006 was about ten times our investment with E-Mail Logic" according to Steve Singer from Hartford York. "E-Mail Logic brought us state of the art technology, the industry's best email delivery, great design and the know-how and ability to get it all done. In addition, their prices are eminently low."

See emails for Hartford York.

Business to Business: Digital Check Corp.

In the world of technology, Digital Check Corp. is the world’s largest supplier of small check scanning devices. The scanners are new to the market as check scanning has only been possible and practical for the last few years. “This has been a very fast moving market opportunity and our success has come quickly because our distribution and sales channel has remained informed as products, pricing and availability is constantly changing” says Tom Anderson, President of Digital Check Corp. (DCC).

DCC is shipping over 4,000 scanners per month to banks and financial institutions. Effective and targeted communication is the key to their steady growth.

Email marketing has allowed Digital Check to design and distribute a broad range of communications to their reseller channel all over the world. In addition, it has given DCC the ability to “track and learn” about different customer needs through the E-Mail Logic tracking tool.

Digital Check’s effective steady use of email marketing has helped them build brand awareness and a higher and broader level of communication with their customers.

“Email marketing has become an integral part and possibly the lead provider of DCC’s marketing efforts to the sales channel. I cannot imagine a company doing business today without a strong email marketing component to its marketing plan and E-Mail Logic has been our partner from the very beginning” observes Tom Anderson.

See emails for Digital Check Corp.

Restaurant: The Clean Plate Club

No business understands the importance of "keeping their customers coming back for more" than a restaurant. The Clean Plate Club, a restaurant chain in the Chicago Suburbs has utilized E-Mail Logic to provide retention marketing campaigns to its customers since 2002.

Scott Anderson, Director of Marketing, looks back: "We had a need to communicate more effectively with our customer base. We have (now) six restaurants and each has a loyal, unique, following. Email allows us to segment our lists and target our message so that each restaurant speaks to its own following. Not only are we marketing more effectively, we no longer waste money on print advertising that historically, we found to be ineffective and not very appealing."

Additionally, the viral marketing component of email marketing has benefited The Clean Plate Club as well. Their customers not only appreciate the emails, but the ongoing interactions have reinforced relationship with their customers and many have forwarded emails to others who ultimately become new customers.

"E- Mail Logic brought us up to speed on how to use the service so putting together the emails is very easy. They are also very good at coming up with ideas and working quickly when we need help."

See emails for The Clean Plate Club

Community Networking: Late Nite Highland Park^sm

Late Nite HP^sm is an exciting initiative that was started by the City of Highland Park Illinois in the fall of 2005. It's goal is to encourage the community to support restaurants and merchants who agreed to stay open late on Friday and Saturday nights to offer entertainment, dining, and socializing options for adults and teens.

Terri Olian Late Nite HP organizer recognized the importance of effective marketing: "From the start, we realized that for the initiative to be successful we needed to get the word out that Highland Park was open late. We also knew that the internet and email marketing was a great way to accomplish our goal. We contacted John Fell of E-Mail Logic, who suggested we have a Late Nite HP web site and send out a weekly Late Nite HP e-mail blast. John and his staff worked hard to design a web site that was informative and eye-catching. They also created a format for the weekly email that was inviting and able to be read quickly."

The Late Nite HP web site and email blast have been instrumental in letting people know which venues are open late in Highland Park, where live entertainment can be found during the upcoming weekend, and what performances are coming in the weeks ahead. The web site contains performer bios and “talent call” information for those wishing to perform. People can also read about Late Nite HP and find out more about the initiative via the contact link.

Late Nite HP has been praised throughout the North Shore of Chicago for creating an energized, dynamic nighttime scene. With the help of E-Mail Logic they will continue to communicate to the interested parties and reinforce the relationships between the community and its merchants as their formula for continued growth and success.

See emails for Late Nite HP^sm